identity design, graphic design, animation
/ a package of segment opens, brand element transitions and main open were provided
a new proposition for channel 1 to follow it’s high school home room audience on to college. to be shown on video screens in campus bookstores and student common areas, the visual design was to evolve along with its maturing audience. thus, the final output became more serious and experimental in look. almost complete freedom was given by the client to explore, the only constraint being the new brandmark must contain the original “1” logo design.