Location Matters

Design thinking, research, concepts, art direction, design, animation
Nokia, Japan


This project was done before GPS was an available feature in Nokia phones. The base question was: what are the possibilities when a handset is location aware?

Starting with a blank slate, as part of the research phase, one step lead by me was to generate rich experience-based input by creating a probe kit containing a set of tasks with tools to complete them. This was sent out to selected participants across the globe. 


After analyzing returned kits, field research reports, and a two day design workshop held in Tokyo, our core team came up with new concepts dealing with location and places for mobile devices. These were developed into eight scenarios which were visualized working with an illustrator. Viewable here are three that were cleared to be shown in public.


The final distributable for the project became a 256 page tome enabling a prolonged experience with the depth of our discovery, for a long-lasting influence on those developing corporate strategy. 

Being a foundational building block for Nokia’s location services program, as well as dealing mainly with the urban environment, the book itself alludes to concrete. To reflect the process, and save on cost, the first part accounting the research investigations is printed in black and white, with the resulting vision presented after in full color.