play, japan!

art direction, branding, design
red bull japan


while the red bull music academy was investigating tokyo as a next possible location for their famed educational program, the tragedy of the march 11 quake and tsunami struck. their response was a series of free events and a large-format a3-sized publication.

reflecting on the meaning of ‘play,’ the identity was born out of musical notation that is rearranged for pure amusement. taking the same spirited approach in a contrasting direction, the newsprint layout adheres to a strict block-based grid, in reference to sequencer software used in modern music production, which forms a canvas to render visual rhythms and cadences within the flow of text and images. 

 
main logotype

main logotype

sticker designs using music notation expressions

sticker designs using music notation expressions

 
 
 
 
play japan 4 final draft1.jpg