red bull music academy tokyo
red bull, japan
though the main visuals package was handled by an agency, there was opportunity to create all the “at event” graphics; a wide range of deliverables from large to small. for some shows, the main stage presense WAS A 3d interpretation of the logo tailored to the specific event. after design approval they were specified and sent to a fabricator. ALL LOGO AREAS WERE 200CM WIDE.
as exciting as the bespoke stage logo forms were, of equal importance were the basic brand objects. not meant to overshadow the performer; clarity, simplicity and bold form were in order. in addition to the often used large and small light boxes, there was a special webcast event in a karaoke booth tower, where the same taller logo “tab” shape was formed out of kitsch, yet fitting, etched multicolor-lit plexiglass.
in staying in line with the artist’s well known minimal aesthetic, the building graphics were kept simple and precise with a clear separation between the artists work and the identifying text blocks. care was also put into acknowledging the building structure to enhance the design, rather than fight against it.
photography © red bull content pool
by yusaku aoki, so hasegawa, Suguru Saito, yasuharu sasaki, dan wilton
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