red bull music academy tokyo

design
red bull, japan


though the main visuals package was handled by an agency, there was opportunity to create all the “at event” graphics; a wide range of deliverables from large to small. for some shows, the main stage presense WAS A 3d interpretation of the logo tailored to the specific event. after design approval they were specified and sent to a fabricator. ALL LOGO AREAS WERE 200CM WIDE.

 
subtly stained wood planes match the venue for a minimal classical performance, as well as used elsewhere

subtly stained wood planes match the venue for a minimal classical performance, as well as used elsewhere

 

giant facade made with actual 18 inch speaker grills for a club night of reggae and dub

first half of this show was punk and japanese noise music, thus a high contrast, analog, splattered design

first half of this show was punk and japanese noise music, thus a high contrast, analog, splattered design

then, lights out for an all-night ambient dream fest, revealing glow paint used for a surprise effect

then, lights out for an all-night ambient dream fest, revealing glow paint used for a surprise effect

LOGO APPLIED AND textured ON TOP OF A “shoji,” FOR A SPECIAL EVENT MIXING TRADITIONAL INSTRUMENTS WITH TURNTABLISM

LOGO APPLIED AND textured ON TOP OF A “shoji,” FOR A SPECIAL EVENT MIXING TRADITIONAL INSTRUMENTS WITH TURNTABLISM

 
club night of video game inspired music. solid color plastic planks were to be layered, cut, then backlit by an led strip along the graphic “horizon” 

club night of video game inspired music. solid color plastic planks were to be layered, cut, then backlit by an led strip along the graphic “horizon” 

PIXEL EFFECT matching THE technique OF THE EVENT’S flyer illustration, separated into two layers

PIXEL EFFECT matching THE technique OF THE EVENT’S flyer illustration, separated into two layers

quick VISUALIZATION OF THE printed graphic LAYERs APPLIED TO THE FRONT AND BACK OF THICK CUT transparent PLEXIGLASS

quick VISUALIZATION OF THE printed graphic LAYERs APPLIED TO THE FRONT AND BACK OF THICK CUT transparent PLEXIGLASS

 
 

as exciting as the bespoke stage logo forms were, of equal importance were the basic brand objects. not meant to overshadow the performer; clarity, simplicity and bold form were in order. in addition to the often used large and small light boxes, there was a special webcast event in a karaoke booth tower, where the same taller logo “tab” shape was formed out of kitsch, yet fitting, etched multicolor-lit plexiglass. 

 
 
 

in staying in line with the artist’s well known minimal aesthetic, the building graphics were kept simple and precise with a clear separation between the artists work and the identifying text blocks. care was also put into acknowledging the building structure to enhance the design, rather than fight against it. 

 
 
 

photography © red bull content pool
by yusaku aoki, so hasegawa, Suguru Saito, yasuharu sasaki, dan wilton


additional designs, tap/click for next image