Red Bull Music Academy Tokyo
Red Bull, Japan
Though the main visuals package was handled by an agency, there was opportunity to create all the “at event” graphics; a wide range of deliverables from large to small. For some shows, the main stage presense was a 3D interpretation of the logo tailored to the specific event. After design approval they were specified and sent to a fabricator. All logo areas were 200cm wide.
As exciting as the bespoke stage logo forms were, of equal importance were the basic brand objects. Not meant to overshadow the performer; clarity, simplicity and bold form were in order. In addition to the often used large and small light boxes, there was a special webcast event in a karaoke booth tower, where the same taller logo “tab” shape was formed out of kitsch, yet fitting, etched multicolor-lit plexiglass.
In staying in line with Ryoji Ikeda’s well known minimal aesthetic, the building graphics were kept simple and precise with a clear separation between the artist‘s work and the identifying text blocks. Care was also put into acknowledging the building structure to enhance the design, rather than fight against it.
Photography © Red Bull Content Pool
By Yusaku Aoki, So Hasegawa, Suguru Saito, Yasuharu Sasaki, Dan Wilton
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