art direction, branding, design
kontacto east, japan
a music website focused on non-mainstream artists and completely honest non-sponsored release reviews (a rarity in japan). as the site is the only presentation of the content, a dynamic logotype was devised which is randomly loaded per page. letter construction is made from slices of sound waves - the most basic building blocks of music, and also formally related to synthesis (most of the covered music genres are electronica based).
one subtle design invention - since the image content is fairly random in terms of color and quality, a large color palette was created which is then randomly applied to dividers. with this, the site appears to imitate and integrate the visual content rather than fight against it.