Tokyo Insight

Branding, art direction, design
GPlus Media, Japan

As a reflection of the Tokyo ‘use every bit of space given’ aesthetic, and to explore what makes the digital magazine different from print, layout elements were literally pushed to the edge. With no worry of bleed, and also to work within the limits of reactive positioning to device orientation, extreme corners were also taken advantage of.

Though the built-in interactions of the mag+ platform were simple (sliding columns, vertical pages, smooth scrolling articles, mini slideshows, popup images, and more), a varied pacing of their use throughout the magazine was consciously considered. Color was also inspired by the city; an abrupt contrast of jarring neon-esque pure pigments to ordinary desaturated hues lifted direct from the photography.

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