As a reflection of the Tokyo ‘use every bit of space given’ condition, and to explore what makes the digital magazine different from print, layout elements were literally pushed to the edge. With no worry of bleed, and also to work within the limits of reactive positioning to tablet orientation, extreme corners were also taken advantage of. Color was also inspired by the city; an abrupt contrast of neon-esque luminescent pigments to desaturated hues lifted direct from local photography.
Though the interactions of the mag+ platform were simple (sliding columns, swiping pages, smooth scrolling, mini slideshows, popup images, and more), a varied pacing of their use throughout the magazine was consciously considered.
